Metabolical

Metabolical: The truth about processed food and how it poisons people and the planet 

Discover the eye-opening truth about the food on our supermarket shelves with Dr. Robert Lustig's latest enlightening read. Did you know a staggering 62% of supermarket offerings are not just processed, but 'ultra-processed'? This means they're concocted from ingredients you'd never find in nature, often displayed in unnatural, dazzling colours.
Building on the revealing insights of his New York Times bestseller, "Fat Chance", Dr. Lustig returns with another powerful book that will transform your view of the modern diet. Delve into how our reliance on processed foods, reinforced by the giants of the food industry, agriculture, pharmaceutical companies, healthcare, and even government policies, is leading us down the path of deteriorating health. Chronic diseases such as diabetes, heart disease, fatty liver disease, cancer, and dementia are on the rise, and Dr. Lustig argues convincingly that this goes beyond the expected toll of ageing.
It's time to shatter the misconception that such diseases are merely a part of getting older. There's a remedy, one that lies in our very kitchens. Dr. Lustig advocates for a delicious resistance with unprocessed, real foods, and he's here to guide you towards a healthier, more vibrant life. His actionable strategies don't stop at personal wellbeing; they extend to strengthening our immunity even against formidable viruses.

Friendly and informed, Dr. Lustig's narrative is a manifesto for change, a personal invitation to reclaim your health with the power of real food. Welcome to the food revolution that promises to restore your body and spirit.

'Metabolical lays bare the depth of the relationship between the recent and profound perversion of the human diet and its overwhelming health consequences.' Dr David Perlmutter, author of the #1 New York Times bestsellers Grain Brain and Brain Wash