Started by two British Triathletes in 1994, HIGH5 has always been about making effective products for fellow endurance athletes. Competing themselves in some of the world’s toughest competitions, HIGH5 knew that first and foremost the product had to work but also that products used during sport need to have a light flavour, be stable in the stomach and practical to use. This no-nonsense approach means HIGH5 products are always 100% fit for purpose.